Ellie Day Sportswear: Where Style Blooms with Every Move

If you’re like me, juggling a busy career, family life, and an active schedule, you need a wardrobe that works as hard as you do. That’s why Ellie Day Sportswear was created—to give women like us the perfect blend of style, comfort, and performance for every part of our day. From the golf course and tennis courts to the office and casual outings, Ellie Day is all about making you look and feel confident, no matter where you are.

Born from Bold Design and Passionate Style

Ellie Day Sportswear began with a vision—my vision. I got my start in fashion as an assistant designer for Betsey Johnson in New York City, where I fell in love with bold, feminine prints and spunky style. Drawing from those early experiences, I wanted to bring that same fresh, playful vibe to women’s sportswear. Every piece in my collection is designed to celebrate your personality while keeping you comfortable with moisture-wicking, UPF-protected fabrics that perform just as well as you do.

Creating the Desert Flower Print

Our signature prints are more than just patterns; they tell a story. Take the Desert Flower print, for example—a vibrant mix of desert blooms that’s both chic and eye-catching. Each design starts with a mood board, where we gather inspiration from nature, fashion, and color trends. For this print, we leaned into Pantone’s Color of the Year, blending warm tones that evoke the beauty of a desert sunset. The layout of the flowers was meticulously crafted to create a balanced, flattering look that stands out on the court, the course, and beyond.

Why Ellie Day?

Ellie Day Sportswear isn’t just about looking good—it’s about feeling great in your skin. Our mission is to provide high-quality, sustainable sportswear that transitions effortlessly from play to everyday life. Whether you’re perfecting your swing, running errands, or heading to a casual lunch, Ellie Day’s designs are meant to move with you, so you can tackle every moment with style and ease.

Discover how Ellie Day Sportswear brings feminine fun and functional fashion into every aspect of your life. Explore our latest collection today and see why our apparel is the perfect fit for the modern, active woman.

XXOO Ellie